Commercial negotiations can be stressful. While both parties want to achieve a deal, most of the time they are striving for an outcome that favors their side over the other.
Negotiation fundamentals – concepts like understanding power dynamics and listen to understand before you share – help forge a productive path. But finesse in communications is necessary as well.
Download the webinar to learn what is Behavioral Science, why purchasing professionals should care, and how buyers and sellers can use behavioral science to improve their negotiations.