Customer Success Story: How APD’s Negotiation Training Delivered Global Impact for Link Engineering

Negotiation is a critical skill for building strong, long-term business relationships, yet many organizations struggle to approach it as a collaborative process.

At APD, we specialize in transforming that perception through practical, real-world training tailored to each client’s needs.

In this success story, Mike Wynn-Vice President of APD interviews Bob Evans—Executive Vice President of Sales & Business Development at Link Engineering—who shares how APD’s flexible and customized approach helped his global team rethink negotiation and achieve measurable improvements.

How Link Engineering Discovered APD and Why Training Mattered

Bob explains how LinkedIn and a trusted connection led him to APD. He also shares why negotiation training was essential for Link Engineering’s global teams and how they integrated it into a major sales meeting.

“We wanted to change the perception of negotiation from negative to collaborative—and APD helped us do that.”

Bob shares how APD came onto his radar..
..and why changing negotiation culture was a top priority.

A Flexible Training Model That Fit Global Needs 

APD’s hybrid approach—combining in-person and virtual sessions—made training accessible and effective for a global team. Bob highlights why APD stood out among competitors and how easy it was to get approval.

“APD’s flexibility and real-world expertise made training easy to implement and highly effective.”

APD’s hybrid model.
APD training delivered flexibility and global reach for Link Engineering.

Transforming Negotiation into a Strategic Process

APD helped Link Engineering adopt a structured approach to negotiation and provided actionable tools and checklists. These resources are now applied in real-world scenarios.

“The training gave us a process and tools we can use every day in negotiations.”

Negotiation as a process.
APD turned negotiation into a structured, strategic process with practical tools.

What Could Be Better?

Bob shares candid feedback on time constraints and the value of more breakout sessions. This transparency shows APD’s openness to continuous improvement.

“More time for real-world breakouts would make the training even stronger.”

Honest feedback from Bob on how APD can make a great program even better.

Was It Worth It? Measuring Value and ROI

Early indicators show APD’s training is paying off in real-world negotiations. Bob discusses efficiency, global reach, and how the training is already making a difference despite long project cycles.

“We’re already seeing positive results in how our teams prepare and negotiate.”

Bob explains the early signs of ROI..
..and why the training was worth the investment.

Would Bob Recommend APD?

“Absolutely”—APD helped Link Engineering strengthen long-term customer relationships. Bob’s endorsement reinforces APD’s credibility and effectiveness.

“I’d recommend APD to any organization looking to improve strategic negotiations.”

Bob’s strong recommendation for APD and its impact on long-term relationships.

APD Closing Thought

Negotiation is more than a skill—it’s a mindset. APD’s negotiation training goes beyond tactics to build processes that foster collaboration and long-term success. Link Engineering’s experience shows how a tailored approach can transform global teams and deliver measurable results.

Bob Evans’ story demonstrates that with the right tools and guidance, organizations can turn complex negotiations into opportunities for stronger partnerships and sustainable growth.

Ready to transform your negotiation strategy? Contact APD today!

For training inquiries or questions, reach out directly to Denise Mattern at dmattern@apurchasingd.com